Cadbury Buttons TV Shooting Script

        

Shot no.	Location	Shot type	Angle	Movement	Duration	Sound notes	Description of action & character notes	Graphics	Location & prop notes
1	Classroom	Medium shot	Eye-level	Still, slowly zooming in closer	00:07	No BGM	The two kids at the table are fighting over a teddy, pulling his arms from each side, shouting at each other.	4k resolution	Classroom   Teddy bear
2	Classroom	Medium close-up	Eye-level	Still	00:05	No BGM   Ripping sound effect	The kids are still arguing until one of them grabs hold of the teddy bear`s face.	4k resolution	Classroom   Teddy bear
3	Classroom	Close-up	Extreme-low angle (directly facing the ceiling)	Still	00:03	Slow whoosh sound effect	Two buttons (Teddy bear`s eyes) fly in the air   (Moving in stop motion)	4k resolution	Classroom   Teddy bear button eyes
4	Classroom	Close-up	Eye-level	Hand-held, quickly moving closer to children’s faces.	00:02	Children gasping   Suspense sound effects	The children looking up where the eyes are falling. and gasping with shocked faces	4k resolution	classroom
5	Classroom	Extreme close-up to medium shot	Slight high angle moves to low angle	Hand-held, looking down at button eyes on the floor, then whips up to look up at the teacher.	00:03	Teacher sighing   Playful BGM	button eyes on the floor are shown, then camera whips up to look up at the teacher shaking her head slightly while smiling.	4k resolution	Classroom   Button eyes
6	classroom	Medium	Low angle to Eye-level	Hand-held, looking up at teacher walking to children and becoming eye-level when she crouches down.	00:03	Playful BGM	The teacher walks to children and crouches down.	4k resolution	classroom
7	classroom	Close-up	High angle	Still, looking down at table	00:02	Playful BGM	The teacher’s hand slides a packet of buttons to the children	4k resolution	Classroom   Two Cadbury buttons packets
8	classroom	Close-up	Eye-level	Still, facing teddy bear`s face	00:03	Playful BGM	The teacher places Cadbury buttons onto where Teddy bears eyes were.	4k resolution	Classroom   Teddy bear, Cadbury buttons
9	classroom	Medium Close-up	Eye-level	Still, facing children	00:05	Playful BGM	The children look at each other the go to take each packet, but their hands land on both and they look at each other offended.	4k resolution	Classroom   Cadbury buttons

Cadbury Buttons Radio Script

 

Timer	Script	FX	Music
00:04	Narrator: Buttons, buttons, buttons, buttons…	As this is a radio advert, there is not going to be any kind of visual effects. However, due to the advert being more on the audio side; sound effects and BGM will be more effective to the audience.	There will be elements of BGM in this radio advert to bring more positive energy and entertain the audience listening. By using a certain sound similar to the type that Cadbury would go for; the familiar vibe will keep the audience engaged.
00:07	Narrator (children shouting with narrator): Chocolate Buttons!!
00:12	Narrator: Fresh and ready for all of you to enjoy, the iconic Cadbury Chocolate Buttons are back once again!
00:15	Narrator: Indulge in cheeky little chocolate treats.
00:21	Narrator: Available in store now, go and buy yourself a bag full of chocolate buttons now!
00:24	Narrator: Only a glass and a half…
00:28	(Children cheering): Yayyy!!

Planning Documentation Location Recces

 Location Recces

Why have you chosen these locations and how does it help the audience relate to the chocolate bar?

Primary school classroom - I`ve chosen the location of a primary school class in order to effectively target the younger audience. My first initial idea is to use children actors and a teacher to act out in a scene; so using that type of class is a great idea. However I must get permission to use the actors and the class to film.

Green Screen - For my second initial idea I`ve chosen a green screen for my location as the storyline is based on a spaceship. I can use my school for the green screen; however editing everything to be clean and realistic may be a struggle.

Grove Road - For my third initial idea, I have chosen the location of the road near Grove Primary School as I need to use the sky and also a location that explicitly shows the children are being taken to school. However I would need to use a day where the roads are quite empty and also find lots of child actors and parents who are willing to be filmed.

What are the differences of the locations to make the chocolate bar advert?

• Two of the locations are inside, while one is outside
• One location is a green screen while the others aren`t
• Two locations are related to school

What is your final ideal location to film this chocolate bar advert?

I have decided to choose my first idea with the school classroom as the location to film in. This is because it can be the most realistic and also easier to film. Though the legal side of gaining permission from the children`s parents, teachers and the school will be the main focus when filming this advert. When that goes successfully I will be able to create the advertisements; effectively reaching the target audiences.

History of Chosen Product

History of Cadbury Caramel Chocolate

The product I`ve chosen is Cadbury chocolate Buttons. The product is made from fresh dairy milk chocolate-shaped buttons. I`ve chosen this product as it is an iconic sweet treat that everyone eats, regardless of age. The chocolate buttons were first sold in the UK in 1960. Growing into one of the most popular Cadbury products, it has simple yet adorable packaging and is easy to eat on the go. Even if it`s explicitly targeted towards the younger audience (3-13), adults can easily enjoy this delicious treat as a snack. The packaging is mainly royal purple, with a white background resembling a glass of milk; and the 'Cadbury Dairy Milk' logo at the top of the packet. Above the glass of milk there is  milk puddle with brown bubble lettering saying 'Buttons'. With each separate packet displaying one cartoon animal (either a cat, cow, owl, pig, or a monkey) over the milk glass. Shown below, there is a Buttons advert made around 1993; with another dating back to 1980. This emphasises how long ago the product has been around for and shows how popular it is. However, adverts for this product are not shown on TV anymore; as there are other new products that Cadbury would rather promote more. This may be seen in a positive light as it suggests that the product is so renowned that it doesn`t need advertisements for people to know what it is.

SWOT Analysis

SWOT ANALYSIS 1

SWOT ANALYSIS 2

SWOT ANALYSIS 3