Fajar - Advertising an Introduction

 Advertising an Introduction

What is an advert?

An advert is a media product promoting the selling of a product. It can be any paid form of presentation and promotion ideas, good, or services by an identified sponsor. 

What is an advertising campaign?

An advertising campaign is a series of advertisement messages that share a single idea and theme.

What different mediums can adverts appear in?

• Video Advertising (television, YouTube)
• Audio Channel (Radio Podcast Advertising)
• Newspapers
• Print & Digital Publications (Magazines) 
• Out-Of-Home Advertising
• Social Media

What is the main purpose of an advert?

An advert helps a media product get well known by promoting it; meaning attracting more audience, which means more profit.

Find a YouTube video of a TV advert you think is successful and write 100 words about why you think it's good.

This advert is from the delivery brand 'Just Eat'; where Katy Perry musically promotes the food and brand with a catchy tune. With the various, delicious displays of food being showcased; it effectively entices the audience to want to purchase the app and give into their desirable cravings. Especially when a well-known celebrity like Katy Perry is the main feature on the advert; there will be more of an audience intrigued, meaning more profit.