Amended Pitch for Final Idea

 

Cadbury Buttons Evaluation

 

Cadbury Buttons TV Advert

 

Legal and Ethical Issues

 

Cast/Crew List

 

Production Schedule

 

Risk Assessment

 

Call Sheet

 

Storyboard

 

Cadbury Buttons Radio Advert

 

Cadbury Buttons Final Pitch Video

 

Before producing my adverts, I created and presented a final pitch for my finalised idea. When I reached the end of my pitch I received questions as a reflection asking about my choices for the advert and pitch. Here are the questions:

Why did I choose the specific Cadbury product?

Since it is a lightweight, snack it is not covered as much in terms of promotion, rather than the chocolate bars that are quite popular, so I considered brining back awareness and decided to relaunch the product to give it another chance.

Why did I decide to choose the location to be in school?

Initially I was going to go through with the idea of the advert being filmed in a primary school, as the product is a kids snack and has cartoon characters on the packaging which clearly denotes it is for the younger audience. However due to legal restrictions with consent, I changed the location to a house, and had my younger cousins act which made it easier for the legal side of the advert.

Why did I choose Sky, and other specific TV channels to distribute my advert?

I chose SKY, Channel 4, ITV as the chosen channels to promote the advert on as they rely on third-party advertisements to run the channel, whereas BBC only promote adverts within that conglomerate, so there are no third-party adverts shown on those channels. This makes it easier for me to share the product.

What is my budget for the advert?

My budget for the advert was £20. As the school didn't provide a budget and I am a student, I had to try and find a props that fit my limit of a budget, to which I successfully did. It was worth the £20 to buy the props.

What actors did i have in my advert?

I had two child actors, and one adult actor in my advert. The two child actors were acting as siblings and the adult actor acted as the mother of the two children.

Is the product design going to remain the same?

I decided to keep the design the same as that is the nostalgia that comes from the product for those who grew up eating the chocolate. If I chose to remove and change the design then it won't fulfill my purpose of bringing back nostalgic memories and teach the newer, younger audience what this iconic product is.

What is the synergy in the advert?

The synergy in the product is the chocolate buttons and the Freddo bar. The Freddo frog is a separate character which belongs to another chocolate bar, however the animal has made his appearances on the front of Cadbury Buttons before. By bringing that synergy back into the relaunch, I am able to bring back the older audience who get reminded of the old snack and want to relive the joy of consuming the beloved snack.

Cadbury Buttons Final Pitch

Cadbury Buttons flat plan for Print Campaign

 

Cadbury Buttons TV Dialogue Script

Cadbury Buttons TV Dialogue Script

Child 1: It`s MY teddy bear, let go!

Child 2: Nooo, it`s mine!

Child 1: I got him first, not you so go away!

Child 2: No you didn`t.

Child 1: Yes I did, stop it!

(Teddy bear`s face is grabbed and button eyes fly off)

(The children watch them fly and gasp)

(Teacher sighs lightly)

Teacher: Here.

Cadbury Buttons TV Shooting Script

        

Shot no.	Location	Shot type	Angle	Movement	Duration	Sound notes	Description of action & character notes	Graphics	Location & prop notes
1	Classroom	Medium shot	Eye-level	Still, slowly zooming in closer	00:07	No BGM	The two kids at the table are fighting over a teddy, pulling his arms from each side, shouting at each other.	4k resolution	Classroom   Teddy bear
2	Classroom	Medium close-up	Eye-level	Still	00:05	No BGM   Ripping sound effect	The kids are still arguing until one of them grabs hold of the teddy bear`s face.	4k resolution	Classroom   Teddy bear
3	Classroom	Close-up	Extreme-low angle (directly facing the ceiling)	Still	00:03	Slow whoosh sound effect	Two buttons (Teddy bear`s eyes) fly in the air   (Moving in stop motion)	4k resolution	Classroom   Teddy bear button eyes
4	Classroom	Close-up	Eye-level	Hand-held, quickly moving closer to children’s faces.	00:02	Children gasping   Suspense sound effects	The children looking up where the eyes are falling. and gasping with shocked faces	4k resolution	classroom
5	Classroom	Extreme close-up to medium shot	Slight high angle moves to low angle	Hand-held, looking down at button eyes on the floor, then whips up to look up at the teacher.	00:03	Teacher sighing   Playful BGM	button eyes on the floor are shown, then camera whips up to look up at the teacher shaking her head slightly while smiling.	4k resolution	Classroom   Button eyes
6	classroom	Medium	Low angle to Eye-level	Hand-held, looking up at teacher walking to children and becoming eye-level when she crouches down.	00:03	Playful BGM	The teacher walks to children and crouches down.	4k resolution	classroom
7	classroom	Close-up	High angle	Still, looking down at table	00:02	Playful BGM	The teacher’s hand slides a packet of buttons to the children	4k resolution	Classroom   Two Cadbury buttons packets
8	classroom	Close-up	Eye-level	Still, facing teddy bear`s face	00:03	Playful BGM	The teacher places Cadbury buttons onto where Teddy bears eyes were.	4k resolution	Classroom   Teddy bear, Cadbury buttons
9	classroom	Medium Close-up	Eye-level	Still, facing children	00:05	Playful BGM	The children look at each other the go to take each packet, but their hands land on both and they look at each other offended.	4k resolution	Classroom   Cadbury buttons

Cadbury Buttons Radio Script

 

Timer	Script	FX	Music
00:04	Narrator: Buttons, buttons, buttons, buttons…	As this is a radio advert, there is not going to be any kind of visual effects. However, due to the advert being more on the audio side; sound effects and BGM will be more effective to the audience.	There will be elements of BGM in this radio advert to bring more positive energy and entertain the audience listening. By using a certain sound similar to the type that Cadbury would go for; the familiar vibe will keep the audience engaged.
00:07	Narrator (children shouting with narrator): Chocolate Buttons!!
00:12	Narrator: Fresh and ready for all of you to enjoy, the iconic Cadbury Chocolate Buttons are back once again!
00:15	Narrator: Indulge in cheeky little chocolate treats.
00:21	Narrator: Available in store now, go and buy yourself a bag full of chocolate buttons now!
00:24	Narrator: Only a glass and a half…
00:28	(Children cheering): Yayyy!!