DAIRY MILK NOTES

Cadbury Caramel

Cadbury Caramel is a luxury chocolate bar targeted towards everyone, especially caramel lovers. The packaging is displayed as a dark purple base with yellow swirls; gold, purple cursive font; white block font; with a piece of the chocolate shown. As for the taste, it is delicious smooth milk chocolate with caramel on the inside. 

SLOGAN: "There`s a glass and a half in everyone"

Cadbury White Oreo

 

Cadbury White Oreo is a luxury chocolate bar targeted towards white chocolate lovers; especially those who are interested in the pairing of Oreo. The packaging is displayed as a dark purple base with cream-white swirls; gold, cream cursive font; white block font; with a piece of the chocolate shown. As for the taste, it is white chocolate chunks with crunchy oreo filling inside.

SLOGAN: "There`s a glass and a half in everyone"

Cadbury Dairy Milk Oreo

Cadbury Dairy Milk Oreo is an 'on the go' chocolate bar targeted towards a more younger audience; as well as those who love Oreo. The packaging is displayed as a dark purple base with a blue hill; gold, cursive font; white block font; with a piece of the chocolate shown. As for the taste, it is creamy milk chocolate with crunchy Oreo filling inside.

SLOGAN: "There`s a glass and a half in everyone"

Cadbury Dairy Milk

Cadbury Dairy Milk is an 'on the go' chocolate bar targeted towards everyone; as no one can turn down classic creamy milk chocolate. The packaging is displayed as a dark purple base; gold, cursive font; white block font; with a piece of the chocolate shown. 

SLOGAN: "There`s a glass and a half in everyone"

Cadbury Dairy Milk Marvellous Creations

Cadbury Dairy Milk Marvellous Creations is a luxury chocolate bar targeted towards those who enjoy the added chewiness and sweetness of popping candy. The packaging is displayed as a dark purple base with white stripes; gold, cursive font; white block font; with a piece of the chocolate shown. As for the taste, there is milk chocolate with popping candy bits inside.

SLOGAN: "There`s a glass and a half in everyone"

Dairy Milk Review Table

 

Fajar - Advertising an Introduction

 Advertising an Introduction

What is an advert?

An advert is a media product promoting the selling of a product. It can be any paid form of presentation and promotion ideas, good, or services by an identified sponsor. 

What is an advertising campaign?

An advertising campaign is a series of advertisement messages that share a single idea and theme.

What different mediums can adverts appear in?

• Video Advertising (television, YouTube)
• Audio Channel (Radio Podcast Advertising)
• Newspapers
• Print & Digital Publications (Magazines) 
• Out-Of-Home Advertising
• Social Media

What is the main purpose of an advert?

An advert helps a media product get well known by promoting it; meaning attracting more audience, which means more profit.

Find a YouTube video of a TV advert you think is successful and write 100 words about why you think it's good.

This advert is from the delivery brand 'Just Eat'; where Katy Perry musically promotes the food and brand with a catchy tune. With the various, delicious displays of food being showcased; it effectively entices the audience to want to purchase the app and give into their desirable cravings. Especially when a well-known celebrity like Katy Perry is the main feature on the advert; there will be more of an audience intrigued, meaning more profit.